Question 1

Marketing - Contact Smart List Settings

Question 2

Advance - Social Planner

Question 3

How to update your timezone in the CRM

Question 4

Here's What You Can Expect Now That You've Been Onboarded As A Client

Accepted Answer

Now that you have been onboarded as a client there are just a few technical things that we need to set up for your website, in order to properly track calls and conversions in order to better understand what optimizations need to be made.

This is a guide for you to know what these tools are, why they're important, and how they're paramount to the success of the campaign.

Don't worry. You don't need to do any of these things (that's what we're here for).

We might need to request access from you for some of these tools. If that's the case, we will reach out to you and make the process as easy as possible.

Google Tag Manager (GTM) Installation

Google Tag Manager is a tool that we use to track specific actions and events that happen on your website, such as conversions.

This tool integrates with Google Analytics, and allows us to see how your website visitors behave on your website.

By setting this up, we can track things like which forms a user has filled out, who has visited the website (important for remarketing), what links users are clicking on, etc.

Similar to how video cameras work to see what's going on in a physical store, Google Tag Manager with Google Analytics allows us to replicate that in a digital environment.

Call Tracking Metrics (CTM)

Call Tracking Metrics is important to set up, particularly if your goal is to have leads call your business.

This feature allows us to track conversations that leads have with your business. Our team will be listening in all of the phone calls to gauge the level of quality conversations that are being had. If lead quality is excellent, Call Tracking Metrics allows us to identify what campaign generated that phone calls so we can increase the frequency of calls from that campaign.

Conversion Tracking helps us as advertisers to see when a user completes a desired action on your website, e.g. filling out a form, completing a purchase, etc.

Conversion Tracking utilizes Google Tag Manager in order to track actions and conversions.

Pixel Installation (Facebook)

Should your business goals require advertisements on Facebook, we will need to install what's known as Facebook's "Pixel".

The Pixel is Facebook's version of Google's "Tag", and it accomplishes many of the same functions that Google's Tag does.

It's important to understand that other businesses in your space are likely advertising on Google as well.

Part of the process of creating a successful campaign is to see how your competitors are advertising. We uses a myriad of tools to identify what your competition is doing, if it's working, and how we can improve on it.

Ad Copy Creation

The Ad Copy is what a potential customer is going to see on Google when they type in their keyword to the search bar.

Every ad that we create will be relevant to the product/service that you sell and will be specific to the group of keywords that best describe your product.

Campaign Creation

Once we've received all the information relevant to your campaign, we can start the process of actually building out the PPC campaign. This is a complex process that involves taking the information that you filled out in the on-boarding process and translating that into keywords and advertisements.

Having the proper keywords, key phrases, ad budget, ad schedule, ad groups, landing page destination, etc. in place make sure that your ads are being shown to the right people, at the right time.

Also, depending on what your campaign goals are, it's at this stage that we configure the campaign to fit your desired customer actions, i.e. increase quality phone calls with potential customers, eCommerce transaction, contact form completions, acquiring customers for a particular cost, etc.

After The Campaign Has Been Created, But Before Launch

After the campaign has been created, we will schedule a time to review the campaign and discuss what has been created, why it's been created in that way, and the expected outcome.

Question 5

How to upload your email list to the CRM

Accepted Answer

Important: You can download the email list upload template referenced in the video by clicking here (the file will download directly to your desktop.

Question 6

Triggers - Facebook Triggers

Question 7

Account Settings - Pipelines

Question 8

Account Settings - Media

Question 9

"Is my website PPC compliant?" - 10 Things That Might Delay Campaigns

Accepted Answer

In order to satisfy Google, there are a few of their policies that we must abide by as advertisers in order to gain the full scope of the platform's capabilities.

Google's primary goal is to keep its users happy, and Google has a plethora of people wanting to advertise to Google's users. In other words, Google gets to pick and choose which ads they present to their audience.

The bad news is that we have to compete against those other ads. The good news is that Google doesn't discriminate as long as you follow their guidelines and rules.

Individual "Thank You" page For All Forms

Essentially, this means that after a user has completed a desired action on your website (e.g. a purchase has been completed, or someone filled out a form) a "Thank You" page needs to be displayed.

Mobile Responsive

This is a big one. Have you ever visited a website on your mobile phone? We're positive you have. Have you ever visited a site on your mobile phone, only to have the end result be some "zoomed-in" portion of the main website?

Pretty annoying, right?

Google actually pays attention to these kinds of things, and classifies these seemingly minor things as "user experience".

Basically, the better the user experience is on your website, the higher your quality score for your advertisements. This, in turn, leads to happier users and better ad ranking for your advertisements (which oftentimes means more sales).

Site Speed

This is another factor that Google looks at heavily. According to a study done by the website Hubspot, if your website makes you an average of $100,000 a day, a 1-second decrease in page load time can increase your sales by about $7,000.

It seems like such an insignificant detail, but in the hustle and bustle of today's environment, people want things and they want them now.

Moreover, if your site takes too long to load, you run the risk of people bouncing off of your site. That means that they click on your advertisement (you pay for that click) and then they leave the website before it fully loads, before you have a chance to sell them your offer, all because it took just a little too long for the site to load for them.

Again a minor detail, but it has huge consequences.

If you would like to check your current site speed and get suggestions on how to boost the speed, check out PageSpeed Insights by Google.

Privacy Policy

A privacy policy is a requirement that indicates to your website's visitors how their personal information will be stored in your system. Things like website cookies, email addresses, credit card information all fall under this category.

Don't worry, you don't need to pay a lawyer the big bucks to write you one of these. You just need to explain to the website visitor, in a transparent way, where their information is being stored (if at all) and what is being done with that information.

Have A Physical Address On Your Site

This is something that Google looks for to see that you are a legitimate business and not some scammer who's claiming they're in California but really on the other side of the planet.

The benefit of this is that it satisfies Google, but it also makes your website visitors feel more at ease when they are considering purchasing your products/services. It instills trust in your website visitors, and often times more trust equals higher conversions and more sales.

Your Phone Number On Your Site Should Be Coded Text

This is a bit of a more technical detail. Google is very smart, but sometimes it needs some help. Having a phone number on your website is another thing that you can do to instill more trust in your website visitors, and possibly boost conversions.

However, from a technical standpoint, Google can't recognize that phone number if it's in an image and not coded onto the page.

If you have a web developer, they should be very familiar with the difference.

Have An Email Address Listed On The Site

Just like having a phone number and physical location, Google wants you to have a way for website visitors to reach you by email.

Again, just like a phone number, this needs to be coded into the webpage and not an image so that Google can read it.

eCommerce Websites

These next two points are specifically for eCommerce websites that sell physical items.

Have A Published Return Policy

A return policy is standard practice for physical stores, and it should be no different for online stores.

Just like the privacy policy, you don't need a lawyer to create this for you (although, by all means, if you feel more comfortable having a lawyer write it for you, have a lawyer write one for you).

A return policy can be very simple. It just tells the user what to expect should they want to return their item or get a refund. Questions that could be answered include: How long do I have to return my item? What's your policy if my item arrives broken?

Have A Published Shipping Policy

People want to know how long it's going to take for their item to arrive from the moment that the order is placed.

It's always a good idea to set expectation ahead of time. So be sure to tell your website visitors in your Shipping Policy how long it takes to process an order, and what kind of shipping speeds your business offers.

That was a lot! Don't worry though...

These are all seemingly minor things, but the devil is in the details. Not only are you satisfying Google's guidelines by having these things in place, but you are also boosting trust with your website visitors.

Higher trust with your visitors means higher conversions, which means higher sales.

Find out if your website is PPC compliant with a an Action Plan.

Question 10

Should I Listen to Advice from the Google Ads Rep?

Accepted Answer

If you have been on the phone with anyone from Google, chances are they've got a lot of improvement recommendations for you. In this video, Kasim explains when you should (and when you shouldn't) listen to them.