Question 1

How to Add Users To Your Google Analytics Account

Accepted Answer

In order for your PPC campaigns to perform at the highest level, Solutions 8 will need access to your Google Analytics account. Having access to your Google Analytics account will allow us as an agency to link your AdWords account to it, which will allow us to do a number of really useful things. For instance, once your Analytics account is connected to AdWords, we will be able to track website conversions as well as the paths user took to complete a conversion. This is extremely valuable information for us as advertisers and for you as a business owner, because it allows us to spot areas of possible strength or weakness along the customers journey. This will in turn aid in the overall strategy of the PPC campaign. Pretty neat, huh? So it is absolutely imperative that we connect your AdWords account to your Google Analytics. In order to do that, you or your webmaster will need to ad us as a user in Google Analytics. If you aren't familiar with the process, don't worry. Simply follow this step-by-step guide, and you'll see it's as easy as a walk in the park. ### Step 1 The first thing you need to do is to go to Google Analytics and login to your dashboard. ### Step 2 Once you're logged in, go ahead and click on the "Admin" icon in the lower lefthand side of the screen. ![downloads.intercomcdn.comio467385940d0f2c18fc964c9ba68e3f012018-01-26_12-22-30.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/1CAf7QFpKZ/resources/8usBGOUCBS/downloads.intercomcdn.comio467385940d0f2c18fc964c9ba68e3f012018-01-26_12-22-30.png) ### Step 3 Once you've clicked on "Admin", you should see your Admin panel. In the Admin panel, there will be 3 columns labeled "Account", "Property", and "View". In the Account column on the left, click on "User Management". ![downloads.intercomcdn.comio467425876b03919059ee829072d0e5972018-01-26_12-23-58.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/1CAf7QFpKZ/resources/x6TwebTmZv/downloads.intercomcdn.comio467425876b03919059ee829072d0e5972018-01-26_12-23-58.png) ### Step 4 After you click on "User Management", a tab will popup labeled "Account users". In the upper righthand corner of the "Account users" tab, you should see a "+". When you find it, click on it. ![downloads.intercomcdn.comio46738513c4900cccc2039f8a49f126fe2018-01-26_12-26-52.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/1CAf7QFpKZ/resources/ZmHcvMG7mL/downloads.intercomcdn.comio46738513c4900cccc2039f8a49f126fe2018-01-26_12-26-52.png) ### Step 5 ![downloads.intercomcdn.comio505447381a871df204fb7fc4596cb0112018-03-02_12-03-06 (1).png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/1CAf7QFpKZ/resources/wZZzOj7Eyb/downloads.intercomcdn.comio505447381a871df204fb7fc4596cb0112018-03-02_12-03-06.png) Once you're on the screen above, please make sure that the "Edit", "Collaborate", "Read & Analyze", and "Manage Users" boxes are all checked. This is a very important step, and it is vital that it is done correctly. We need access to all 4 of these things as we have a team of people who will need access, and this will allow us to add and remove people on our side without the constant back. This limits the drag on your campaign and the makes it much easier for all parties involved. ### Step 6 In the "Enter email addresses" form field, enter "Solutions8ads@gmail.com". Also, make sure that the box "Notify new users by email" is checked. That will notify us that you've added us as an account user. Once you've done that, go ahead and click on "Add" to finish things up. ![downloads.intercomcdn.comio46739473dc09ca7b89af91ad5af9abc32018-01-26_12-29-02.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/1CAf7QFpKZ/resources/cx6x5sKYvM/downloads.intercomcdn.comio46739473dc09ca7b89af91ad5af9abc32018-01-26_12-29-02.png) ### You're all done! That wasn't so bad! Right?

Question 2

Getting Started - How to Use Tasks and Opportunity

Accepted Answer

Question 3

Scheduling - Integrating Stripe for Calendar

Accepted Answer

Question 4

Triggers - Sending Data OUT via Zapier

Accepted Answer

Question 5

Marketing - Contact Smart List Settings

Accepted Answer

Question 6

Triggers - Triggers Overview

Accepted Answer

Question 7

Marketing - Smart Lists

Accepted Answer

Question 8

Advanced Editing

Accepted Answer

Website Help Center

We lease a white label software in order to provide the Montessori Website Package service. This software can be very powerful and comes equipped with a large library of robust features. In order to best serve our member base, Nido Marketing has chosen to focus on the core features that we feel Montessori schools need most. For that reason, we don't support all of the features available through the builder. However, if you're interested in using those features on your own you can view the white label help center here:

[Website Builder Help Center](https://support.multiscreensite.com/hc/en-us/categories/360004453954-Website-Builder)

Please keep in mind: While Nido Marketing will continue to support your website as a whole, we aren't available for maintenance or support on any of the advanced features that aren't already included in our pre-developed Montessori Website Themes.

Question 9

Understanding Your Google Data Studio Report: A Quick Overview

Accepted Answer

![Screenshot 2021-06-18 at 18-06-15 Understanding Your Google Data Studio Report A Quick Overview.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/1CAf7QFpKZ/resources/tQ7mXSeuoL/Screenshot%202021-06-18%20at%2018-06-15%20Understanding%20Your%20Google%20Data%20Studio%20Report%20A%20Quick%20Overview.png)

Being a good partner is about more than just giving you the tools to help you grow your Montessori school online. When [our Nido Marketing members](https://www.nidomarketing.com/pricing) understand how those tools work and what they do, they have a better idea of why they’re so important to a [successful digital marketing campaign](https://www.nidomarketing.com/blog/5839-montessori-digital-marketing).

A great example is the monthly Google Data Studio report we send to members who use our Google Ads management service.

### What is Google Data Studio?

Google Data Studio is a pretty nifty tool that lets you see exactly how your different marketing channels are performing in real time.

Because it connects seamlessly with data sources like [Google AdWords](https://www.nidomarketing.com/blog/3877-the-complete-guide-to-google-adwords-for) and Google Analytics, Google Data Studio helps to track key performance indicators (KPIs) so we can see what’s working and what’s not. Then, changes can be made to your marketing strategy based on the information gathered.

### Making sense of your Google Data Studio report

Your monthly report provides a breakdown of all the information relevant to your campaign, from conversions and KPIs to how your Facebook ads are performing.

At the top of each report, you’ll see your school name and an interactive calendar that allows you to change the date range to view results for the last week, month, quarter, year, etc. So, if you wanted to compare this month to last month, or this month to the same month last year, you can easily do that.

![google data studio report 2.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/1CAf7QFpKZ/resources/3dTQrYXP1L/google%20data%20studio%20report%202.png)

Next, you will see the [Conversions](https://www.nidomarketing.com/blog/4877-don-t-make-your-visitors-think-the) section. The first number you’ll see indicates all conversions, and after that the data is customized to each school. So, for example, you may see things like Calls from Ads, Tours Scheduled, Tuition Information Requested, and Forms Submitted.

To the right of the Conversions section is a timeline showing all conversions during the time period specified on your interactive calendar.

### From there, we move on to the Google AdWords KPIs section of the report.

Here you will see a variety of KPIs: Clicks, Impressions, [Clickthrough Rate (CTR)](https://support.google.com/google-ads/answer/2615875?hl=en), Cost, Average Position (this section indicates where your ads appear on search pages and will [soon be replaced by top and absolute top impressions](https://support.google.com/google-ads/answer/7049330?hl=en)), [Average Cost per Click (CPC)](https://support.google.com/google-ads/answer/14074?hl=en-GB), [Conversion Rate](https://support.google.com/google-ads/answer/2684489?hl=en), [Conversions](https://support.google.com/google-ads/answer/6365?hl=en), and Cost per Conversion.

![google data studio report 3.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/1CAf7QFpKZ/resources/xhgPDv5Gm1/google%20data%20studio%20report%203.png)

Red and green arrows indicate fluctuations for each KPI, with green representing a positive change and red a negative change. This data is critical because conversions are the most important part of your campaign.

The next section looks at Google AdWords performance and is broken down by campaign. You can easily view Campaign Performance by cost, as well as the Top 10 Ad Groups, the Top 10 Keywords, Device Performance (i.e., which devices are producing the most traffic), and Last 12 Months Performance to see how your campaign is progressing.

![Screenshot 2021-06-18 at 18-09-07 Understanding Your Google Data Studio Report A Quick Overview.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/1CAf7QFpKZ/resources/1IrbmzHnOx/Screenshot%202021-06-18%20at%2018-09-07%20Understanding%20Your%20Google%20Data%20Studio%20Report%20A%20Quick%20Overview.png)

Finally, if Nido Marketing runs a Facebook ad campaign for your school, you will see your Facebook Campaigns Performance section at the bottom of the report, broken down into key metrics.

![Screenshot 2021-06-18 at 18-09-53 Understanding Your Google Data Studio Report A Quick Overview.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/1CAf7QFpKZ/resources/hvxRsoQg3s/Screenshot%202021-06-18%20at%2018-09-53%20Understanding%20Your%20Google%20Data%20Studio%20Report%20A%20Quick%20Overview.png)

Again, one of the great things about your Google Data Studio report is that everything is interactive, so you can scroll and sort the data tables any way you’d like. And because the report is always working, whenever you want to view the campaign information for your Montessori school, you can simply open your latest report and find exactly what you need.

Of course, if you have any questions, we’ve got your back.

The Nido Marketing team is always standing by to help, so don’t hesitate to [contact us](https://www.nidomarketing.com/contact) if you need a little assistance interpreting your monthly Google Data Studio report. That’s what we’re here for!

Question 10

Scheduling - Integrate to Outlook

Accepted Answer

How can we help?

Montessori Website

Montessori CRM

Ads Management

General Information