Question 1

What Is Call Tracking Metrics (CTM) and Why Do I Need It?

Accepted Answer

Record, measure, and listen to the calls your advertising efforts generate in real-time!

All phone call data is seamlessly linked to your Google Analytics, making it easy to define your exact ROI from your Search and AdWords campaigns. Plus, with Dynamic Number Insertion (DNI), you can switch phone numbers on your site based on each AdWords Campaign.

Here's how it works:

A lead sees your advertisement online.
They see the "call extension" and call in through the ad.
Someone from your business answers the phone and engages the prospect in conversation.
CTM records the call that happens.
We get to hear the recording of the conversation and score how good of a lead that was based on the quality of the conversation (i.e. was the lead a tire-kicker, or seriously interested in your offering?).

Here's the most important piece.

After we listen to the conversation to access whether or not the lead was good or not, we go into your Google AdWords account and score the lead. This gives Google a lot of great data to work with.

If the lead was of poor quality, Google will limit the amount of times the ad gets shown to the same type of person.

If the lead was great, Google will show your ads to similar people who fit that leads profile.

End result?

You get more conversions for a better cost.

***Please note that we pay for your Call Tracking Membership when we manage your advertising campaigns. The only cost to you is the monthly cost per number (In the US it is usually $1.50/number) and the cost per minute, which is usually less than $0.05 per minute.

Here's a quick bullet list of CTM's features, and why we think it's worth the cost:

Track all your online and offline advertising campaigns
Dynamic Number Insertion will show phone numbers on your website based on the advertising channel that they came from
Listen to your calls in real-time
Immediately see information about the call (Ad, Keyword, Page Views, History)
Route calls to one or more receiving phone numbers
Geo-route calls to the office closest to the caller
Setup call queues and instantly route calls to the next available agent

Here is a screenshot of all the information you can receive about where exactly a call was coming from.

Question 2

How to Add Nido Marketing to your Facebook Ad Account and Business Page

Accepted Answer

In order to grant our agency access to your Facebook account, you will first need to sign into your Facebook Business Manager here: business.facebook.com.

If you do not already have a Business Manager account, you’ll need to create one. Here's a quick guide on how to Create a Business Account in Meta Business Manager.

Once you are signed in, please navigate to the "Business Settings" page:

Business Manager > All Tools > Settings > Business Settings.

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Please select the "Ad Accounts" tab from the vertical list on the left and then choose the Ad Account name that coincides with your business. On the right-hand side, you will see a button that says “Assign Partners"

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A form should appear with the title: Assign Partner. Please click "Business ID".

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Enter the following Business ID into the “Enter Partner's Business ID" field:

481432085577329

Please select the role level of "Ad Account Admin" and make sure that "Full Control" is enabled. Then click “Next”.

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Congratulations! You have added us to your Facebook Ad Account.

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You are almost done.

We’ll also need to be added as a partner to your Facebook Business Page. This is very similar to adding us to your "Ad Account."

From the same “Business Settings” page, select “Pages” from the vertical list of options on the left and choose the page name that corresponds with your business. On the right-hand side, you will see a button that says “Assign Partners"

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A form should appear with the title: Assign Partner. Please click "Business ID".

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Enter the following Business ID into the “Enter Partner's Business ID" field:

481432085577329

Please select the role level of "Page Account Admin" and make sure that "Full Control" is enabled.

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You are done! Once you have completed both of these steps, please make sure to alert your client manager.

Question 3

Importing / Uploading Contacts

Question 4

How to Add Nido Marketing to your Google Ads account

Accepted Answer

To begin, we’ll need you to send us your 10-digit Google Ads Customer ID. Please send this information directly to your Nido Marketing contact requesting this.

Here is a screenshot, where to look for the ID in your Google Ads Account:

We will send an email from our Google Ads Manager Account requesting that you grant us with access. This email will go to the email address that is connected to your Google Ads account.

Please press Accept Request

From here, you will be prompted to log in to your Google Ads account.

Once you login to your Google Ads account...

Go to your Tools & Settings on the top right
Then click on Account Access under Set Up
Navigate to the Managers tab
In here, you'll see a pending invite from Nido Marketing - Google Partner
Click on Accept and we will get notified

Question 5

How to Add Nido Marketing to your Google My Business account

Accepted Answer

Learn how to provide Nido Marketing with access to your Google My Business (GMB) account.

Sign in here: https://www.google.com/business/
Click on "Business Profile Settings"
Choose "Managers"
Click on "+Add"
Enter the email address nidomcc2@gmail.com (This is different from the video)
Choose the role: "Manager"
Select "Invite"

Question 6

How to Share Passwords with our Team

Accepted Answer

These instructions will help you add confidential login information to Dashlane, a trusted online program that allows you to securely share login information with us. We use this tool so we can keep your information secure, rather than exchange sensitive information via email.

Go to https://www.dashlane.com/download.
Allow the app to make changes to your device.
Log in or create an account. Be sure to create a really strong password!
Follow the prompts or skip the prompts.
The Dashlane dashboard will pop up.
Click on Password on the lefthand panel.
Click the green “Add New” button at the top.
Enter the information you’re sharing.
Click Ok to create the record.
To share this record with our team, click on "Share"
Select the items you would like to share
Add hello@nidomarketing.com to the Recipients box, then click on "Add New Contact." Be sure to click “Full rights” before sharing.
Click on "Share."

Question 7

How to add your Company Billing information in the CRM

Accepted Answer

The company billing information will be used for your messaging (SMS and Email) fees. This works on an auto recharge method. Your card will be charged in increments that you set. When your balance falls below the amount you set, it will automatically charge your card the auto recharge amount.

1. Login to the CRM

2. Click on Settings

3. Click on Company Billing

Enter your credit card information.
Set your auto-recharge amount.

Question 8

How to purchase a toll-free number for your CRM

Accepted Answer

1. Log in to the CRM

2. Click on Settings at the bottom of the side menu

3. Click on Phone Numbers on the side menu

4. Click on the blue +Add Number button, then click on Add Phone Number in the drop down

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5. Click on Filter, then select Toll Free, then click on Apply

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6. Select a number, then click on Proceed to Buy

You will see your new number listed under Phone Numbers.

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7. To make this your default number (if it isn't already), click on the three dots next to the number, then click on Set as Default number.

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Congratulations! You now have a toll-free number to use for messaging.

Question 9

How to Update Your Credit Card Information

Accepted Answer

This quick video shows you how to update your credit card information for your Nido Marketing/Montessori Thrive membership.

Question 10

How to complete your Trust Center A2P Registration

Accepted Answer

Trust Center provides products that can improve customer engagement by increasing throughput and brand recognition. To access the Trust Center, please follow the steps below:

1. Log in to the CRM

2. Click on Settings at the bottom of the side menu

3. Click on Phone Numbers on the side menu

4. Click on Trust Center in the top menu

5. Click on Start Registration in A2P Brand and Campaign Registration (SMS) section

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6. Select your Tax ID information.

Yes, the business I’m registering has a Tax ID (E.g. EIN, CCN etc.).
No, the business I’m registering does not have a Tax ID (E.g. EIN, CCN etc.).

You can find your US EIN on your IRS or previous tax return documents(W2, W9 or CP 575).

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7. Choose your Brand and Campaign Details.

The One-Time option should be fine for your purposes.

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8. Complete your Business Details.

This will be pre-filled in for you since you've already completed your Business Profile.

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9. Enter your campaign details.

We recommend Low Volume Mixed.
You may use this verbiage for the Campaign Use Case Description:

This campaign sends appointment information - confirmation & reminder messages to our customers once they have booked an appointment with us on our website and opted-in to receive promotional and notification SMS from us.

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10. Provide Sample Messages and select if the hyperlink and phone number will be shown in the SMS.

Sample Message 1:

Sample Message 2:

Check off the boxes to include links and phone numbers in your messages.

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11. Provide details around end-user consents and opt-ins.

Here are some sample answers. Be sure to fill in with your specific information.

How do end-users consent to receive messages?

End users opt in by visiting [website URL] and filling in their details. Users see a message that by submitting the form, they are consenting to receive notifications from us.

Opt-in keywords:

START, SUBSCRIBE

Opt-in Message (Must contain business name and opt-out keyword)

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12. Click on Submit!

You may now check on the status of your registration by visiting this same page.

Pending Approval

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Approved

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