Question 1

Why Do We Exclude Certain People In Remarketing Campaigns?

Accepted Answer

Setting up a remarketing campaign in Google (or "retargeting" as it's  known in Facebook) is a powerful and effective way to capture  conversions from people who did not initially convert.

Cookies and Tags

Before  we dive into what remarketing is, we first need to understand what a  "tag" is. Whenever someone completes a desired action on your website, a  cookie gets installed in their browser. A "tag" is recorded and this  information is collected by Google Tag Manager and sent over to Google  Analytics for us to track.

For instance, a cookie can be fired  and recorded as a tag whenever someone simply visits any page on your  website, if they fill out a particular form, if they click on a link, if  they make a purchase, etc.

In order to configure tagging, you  need to set up an account with Google Tag Manager then have the tag  installed on your website or desired web pages. Don't worry though, if  you're a client of Solutions 8 we do that all for you!

So now that you know what a tag is, let's talk about remarketing.

The Purpose of Remarketing

The overall goal of marketing and sales is to show the right offer, to the right person, at the right time.

If  a person doesn't initially complete an action (i.e. fill out a form,  make a purchase), they're not a lost cause. Why? Because they've been  tagged.

We know that they didn't take the desired action, and now  they are anonymously put into a list of people who also didn't take the  desired action.

The goal then is to re-market to these people with  different advertisements at different times, in an effort to get them  to convert into the desired action. The more "touches" a prospective  customer has with your business, the higher the likelihood of them  converting into a customer.

Why Do We Exclude Some People In Remarketing Campaigns?

If someone has already completed the desired action, we don't want to keep making them that same offer.

For  instance, if you own a shoe store and are promoting the new Brooks  Adrenaline GTS for men, you don't want to keep showing this  advertisement to the people who have already bought this item.

It's a waste of ad spend and can annoy your customers. It is much wiser to change the ads that are shown to these people.

"They're already customers. Aren't they prime prospects to advertise to?"

They  are! In fact, studies have shown that once someone becomes a customer  they are far more likely to buy again when compared to someone who has  never bought before.

However, to reiterate our earlier point,  advertising the same products that these people have already bought  isn't an effective way to spend your advertising budget. They already  know your product exists, what about showing them another product of  yours that you think could help them too? Now you're thinking!

Question 2

How to customize your online scheduling application in the CRM

Accepted Answer

Step #1: Connect Your Google Account Step #2: Custom Values Step #3: Configure you Calendar Step #4: Customize Signup Form Step #5: Customize Confirmation Emails

Question 3

Marketing - New Email Builder

Accepted Answer

Question 4

How to update the basic settings of the CRM

Accepted Answer

Question 5

What Is Call Tracking Metrics (CTM) and Why Do I Need It?

Accepted Answer

### Record, measure, and listen to the calls your advertising efforts generate in real-time!

All phone call data is seamlessly linked to your Google Analytics,  making it easy to define your exact ROI from your Search and AdWords  campaigns. Plus, with Dynamic Number Insertion (DNI), you can switch  phone numbers on your site based on each AdWords Campaign.

Here's how it works:

* A lead sees your advertisement online.
* They see the "call extension" and call in through the ad.
* Someone from your business answers the phone and engages the prospect in conversation.
* CTM records the call that happens.
* We get to hear the recording of the conversation and score how good of a lead that was based on the quality of the conversation (i.e. was the lead a tire-kicker, or seriously interested in your offering?).

### Here's the most important piece.

After we listen to the conversation to access whether or not the lead  was good or not, we go into your Google AdWords account and score the  lead. This gives Google a lot of great data to work with.

If the lead was of poor quality, Google will limit the amount of times the ad gets shown to the same type of person.

If the lead was great, Google will show your ads to similar people who fit that leads profile.

End result?

You get more conversions for a better cost.

***Please note that we pay for your Call Tracking Membership  when we manage your advertising campaigns. The only cost to you is the  monthly cost per number (In the US it is usually $1.50/number) and the  cost per minute, which is usually less than $0.05 per minute.

Here's a quick bullet list of CTM's features, and why we think it's worth the cost:

* Track all your online and offline advertising campaigns
* Dynamic Number Insertion will show phone numbers on your website based on the advertising channel that they came from
* Listen to your calls in real-time
* Immediately see information about the call (Ad, Keyword, Page Views, History)
* Route calls to one or more receiving phone numbers
* Geo-route calls to the office closest to the caller
* Setup call queues and instantly route calls to the next available agent

Here is a screenshot of all the information you can receive about where exactly a call was coming from.

![image.png](https://malcolm-en-gb.s3.eu-west-1.amazonaws.com/instances/1CAf7QFpKZ/resources/yz2zpv2yxF/image.png)

Question 6

How to Review your Search Terms Report

Accepted Answer

Question 7

Twilio SMS Setup - Create Regulatory Bundle

Accepted Answer

Question 8

Scheduling - Calendars with Team Members Availability

Accepted Answer

Question 9

Twilio SMS Setup - Twilio Send us your details

Accepted Answer

Question 10

How to customize your email nurture

Accepted Answer

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