Question 1

What Is Call Tracking Metrics (CTM) and Why Do I Need It?

Accepted Answer

Record, measure, and listen to the calls your advertising efforts generate in real-time!

All phone call data is seamlessly linked to your Google Analytics, making it easy to define your exact ROI from your Search and AdWords campaigns. Plus, with Dynamic Number Insertion (DNI), you can switch phone numbers on your site based on each AdWords Campaign.

Here's how it works:

A lead sees your advertisement online.
They see the "call extension" and call in through the ad.
Someone from your business answers the phone and engages the prospect in conversation.
CTM records the call that happens.
We get to hear the recording of the conversation and score how good of a lead that was based on the quality of the conversation (i.e. was the lead a tire-kicker, or seriously interested in your offering?).

Here's the most important piece.

After we listen to the conversation to access whether or not the lead was good or not, we go into your Google AdWords account and score the lead. This gives Google a lot of great data to work with.

If the lead was of poor quality, Google will limit the amount of times the ad gets shown to the same type of person.

If the lead was great, Google will show your ads to similar people who fit that leads profile.

End result?

You get more conversions for a better cost.

***Please note that we pay for your Call Tracking Membership when we manage your advertising campaigns. The only cost to you is the monthly cost per number (In the US it is usually $1.50/number) and the cost per minute, which is usually less than $0.05 per minute.

Here's a quick bullet list of CTM's features, and why we think it's worth the cost:

Track all your online and offline advertising campaigns
Dynamic Number Insertion will show phone numbers on your website based on the advertising channel that they came from
Listen to your calls in real-time
Immediately see information about the call (Ad, Keyword, Page Views, History)
Route calls to one or more receiving phone numbers
Geo-route calls to the office closest to the caller
Setup call queues and instantly route calls to the next available agent

Here is a screenshot of all the information you can receive about where exactly a call was coming from.

Question 2

How to Share Passwords with our Team

Accepted Answer

These instructions will help you add confidential login information to Dashlane, a trusted online program that allows you to securely share login information with us. We use this tool so we can keep your information secure, rather than exchange sensitive information via email.

Go to dashlane.com and click on “Get Dashlane”.
Allow the app to make changes to your device.
Log in or create an account. Be sure to create a really strong password!
Follow the prompts or skip the prompts.
The Dashlane dashboard will pop up.
Click on Password on the lefthand panel.
Click the green “Add New” button at the top.
Enter the information you’re sharing.
Click Ok to create the record.
To share this record with our team, click on "Share"
Select the items you would like to share
Add hello@nidomarketing.com to the Recipients box, then click on "Add New Contact." Be sure to click “Full rights” before sharing.
Click on "Share."

Question 3

How to Add Nido Marketing to your Google Ads account

Accepted Answer

To begin, we’ll need you to send us your 10-digit Google Ads Customer ID. Please send this information directly to your Nido Marketing contact requesting this.

Here is a screenshot, where to look for the ID in your Google Ads Account:

We will send an email from our Google Ads Manager Account requesting that you grant us with access. This email will go to the email address that is connected to your Google Ads account.

Please press Accept Request

From here, you will be prompted to log in to your Google Ads account.

Once you login to your Google Ads account...

Go to your Tools & Settings on the top right
Then click on Account Access under Set Up
Navigate to the Managers tab
In here, you'll see a pending invite from Nido Marketing - Google Partner
Click on Accept and we will get notified

Question 4

Importing / Uploading Contacts

Question 5

How to Review and Comment on Your New Website

Accepted Answer

This video shows you how to access the Nido Marketing website editor so that you can review and leave comments for us.

You'll need to click on the login URL in the email we sent you and set up a password.
Once you've logged in to the editor, you can navigate through your website, preview it, and make changes by clicking on any of the text boxes and using the commenting widget to leave comments.
This is our preferred way for you to communicate with us about edits for your website.

Question 6

How to Update Your Credit Card Information

Accepted Answer

This quick video shows you how to update your credit card information for your Nido Marketing/Montessori Thrive membership.

Question 7

Getting Started - Opportunities Overview

Question 8

Getting Started - Settings Overview

Question 9

Getting Started - Dashboard Overview

Question 10

How to Add Nido Marketing to your Google My Business account

Accepted Answer

Learn how to provide Nido Marketing with access to your Google My Business (GMB) account.

Sign in here: https://www.google.com/business/
Click on "Business Profile Settings"
Choose "Managers"
Click on "+Add"
Enter the email address nidomcc2@gmail.com (This is different from the video)
Choose the role: "Manager"
Select "Invite"